In the pop culture space, there is often a lack of respect/notoriety for artists who hail from Florida. Of course, we have artists like Trina, T-Pain, The City Girls, Ariana Grande, and more, but FL. is underrated in terms of creativity.
This absence of representation inspired my friend Tori Brown and me to launch a campaign highlighting relatively new/up and coming artists from Florida. We decided we’d call the campaign Homegrown and base it on orange juice–one of FL’s staples.
This campaign features eight Black artists who were born/raised in Florida and are making moves in music. Featured first is DESTIN CONRAD. For this project, Tori served as the art director/graphic designer, and I was the content & copy writer.
Released April, 2024
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Doechii
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Pilot Jonezz
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Muni Long
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Amaria
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Hush Forte
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Barely Legal
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Monae Marleau
